Roopsi Bansal in a red one-shoulder top and embroidered flare jeans on a New York City street, Gothic architecture behind her
Fashion Content Creator · New York

Where India
meets New York.

I turn fashion moments into brand revenue.

47K+ followers 8.3% engagement, 3× industry avg View Media Kit →
Work Together  @roopsi_bansal
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Roopsi Bansal Portrait
The Story

Born in India.
Building in New York.

Born and raised in India, Roopsi Bansal now creates fashion content from New York — giving her a rare dual perspective that brands can't easily replicate. She speaks fluently to South Asian diaspora audiences while being rooted in the US market, making her the go-to creator for brands looking to bridge two of the world's largest luxury consumer bases.

Her feed is a carefully crafted visual diary — a collision of Bollywood vibrancy and NYC edge. From Indian ethnic wear to New York street style, Roopsi brings cultural fluency and global taste to every campaign she touches.

Luxury Fashion Creator
Bridging Bollywood & Fifth Avenue
Dual-Market Storyteller
Street Style, Elevated

— shot in Jaipur pink and shot on Fifth Avenue, same girl.
BASED INNew York, USA
NICHELuxury Fashion · South Asian Crossover
LANGUAGESEnglish & Hindi
AUDIENCE25–44 Women, 31% US-Based
  Media Kit Work Together
Past Collaborations

Featured In &
Collaborated With

Chanel Gucci Burberry Armani Beauty Tommy Hilfiger Ralph Lauren Tory Burch Zara YSL Beauty H&M

View all collaborations

How to Work With Me
The Story Stories

Five IG Stories, highlights & link sticker, brand mention and tag.

Inquire →
The Feature Reel + Post

One Reel, one carousel post, analytics report, 30-day content rights.

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The Partnership Ambassadorship

Full ambassadorship, content calendar, events & appearances.

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Roopsi Bansal styling a brand collaboration look
Audience Insights

By the numbers

0K+
Monthly Views
0K+
Followers
0%
Engagement, 3× avg.
72%
Female Audience
31%
US-Based
Style Notes

The Journal

Full archive
Work With Me

Let's Create
Something Beautiful

Ready to bring your brand to life through authentic, high-quality fashion content? I'd love to hear your vision and build a campaign that truly resonates.

@roopsi_bansal
New York, USA · Available Worldwide
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening."