I turn fashion moments into brand revenue.
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Born and raised in India, Roopsi Bansal now creates fashion content from New York — giving her a rare dual perspective that brands can't easily replicate. She speaks fluently to South Asian diaspora audiences while being rooted in the US market, making her the go-to creator for brands looking to bridge two of the world's largest luxury consumer bases.
Her feed is a carefully crafted visual diary — a collision of Bollywood vibrancy and NYC edge. From Indian ethnic wear to New York street style, Roopsi brings cultural fluency and global taste to every campaign she touches.
What she creates: Luxury Fashion · Street Style · Lifestyle & Travel.
Authentic review campaign for Under Armour's women's athletic collection — from studio shoots to real-world wear testing across NYC.
"Working with Roopsi was seamless from brief to delivery. Her content felt completely native to the platform — our audience engagement was well above what we typically see from influencer campaigns."Read Full Review
Editorial-style campaign positioning YSL Beauty within the South Asian luxury consumer market — tapping into NYC's fashion week energy and Indian festive season.
"Roopsi has a rare ability to position luxury beauty within real, aspirational lifestyle moments. Her dual India-NYC lens opened our campaign to an audience we hadn't reached before."
Live event coverage and experience-led content for Fever's curated NYC events — bringing audiences into the moment through Stories and Reels.
"The energy Roopsi brought to our events translated perfectly on screen. Her Stories drove measurable ticket interest and her audience trusted her recommendation completely."
Detailed campaign reports available on request. Get in touch →
August 2026
A reflective cruise-deck moment reshared to Stories, a quiet New Jersey river stop, lunch at Cafe Bubamara, a colorful vest look, Friendship Day with friends, and a blush Azazie gown to close out the day.
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July 2026
A lime-green MewMews Official dress reel, a first-ever IPSY beauty box, a leg day at the gym, and a new reel teased on Stories.
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July 2026
A cruise deck sunset in a palm-print maxi dress, a surprise reshare from Jason Derulo, cherry PJs at home, and a pink SHEIN co-ord out in the city.
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July 2026
A yellow floral street-style moment in New York with SHEIN and Velezeco, plus a quiet, moody evening story set to bossa nova.
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July 2026
Not every day is a shoot day. A quiet evening at home, an old Bollywood favourite on repeat — plus a new paid partnership with Azazie's Vesper Maxi Dress.
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Travel
July 2026
A WWII warship, a dinosaur wing, and fireworks over Empire State Plaza — recapping our whirlwind two-day family getaway to New York's most underrated capital.
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May 2025
From the cobblestones of DUMBO to the neon-lit streets of the Meatpacking District — my go-to locations for editorial-worthy fashion shots in New York.
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April 2025
A single blazer, three completely different looks — from boardroom-ready to weekend brunch to evening out. Versatility is the ultimate luxury.
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March 2025
I put Under Armour's latest women's collection to the test — from early morning runs to post-gym coffee runs. Here's what actually held up.
Read MoreReady to bring your brand to life through authentic, high-quality fashion content? I'd love to hear your vision and build a campaign that truly resonates.
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening."
